Activity Focus: Enterprise Profile Card analysis • Your role: Economic Enterprise Consultant
Cedar Foods started as a small family business making packaged traditional foods. Demand and production have grown, but:
Before recommending how to expand: what kind of enterprise is Cedar Foods, how large is it, and what objectives should guide its decisions?
| Enterprise | Cedar Foods (Lebanon) |
|---|---|
| Products | Packaged traditional foods (pickles, jams, thyme/za'atar mixes) |
| Employees | 28 full-time (grown from a family team of 4) |
| Activity | Buys local agricultural crops; processes, preserves and packages them in its plant using semi-automated lines and several aging machines |
| Sales | Wholesale supply of finished, packaged products; demand has been rising |
| Suppliers | Local farmers (cucumbers, figs, herbs); packaging material suppliers |
| Customers | Regional supermarkets and distributors |
| Competitors | Other packaged traditional-food producers and imported brands offering similar products at attractive prices |
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